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Nike and Starbucks Show How Brands Are Rethinking NFTs

By Press1 min read

Brands like Starbucks and Nike are rethinking their approach to NFTs. Starbucks’ Web3-style rewards program, Odyssey, refers to it digital rewards at “Stamps” while Nike’s .Swoosh community calls NFTs “virtual creations”. This shift in language signals a more practical marketing approach to Web3 assets.